At Novantice, we believe modern B2B growth is not a volume problem, it’s a coordination problem.
Buying decisions today are made by groups, not individuals. They unfold across channels, over time, and under uncertainty. Yet most revenue motions are still built around disconnected campaigns, siloed teams, and activity-heavy execution.
Novantice exists to change that.
We help B2B organizations design and run Account-Based Marketing (ABM) and Account-Based Experience (ABX) as a unified revenue operating system, so the right accounts move forward with clarity, confidence, and momentum.
Novantice was born from years of working inside the B2B ecosystem and recognizing a fundamental gap. While digital innovation and new technologies rapidly transformed B2C, B2B growth continued to rely heavily on relationships, referrals, and intuition. Technology existed, but it was often fragmented, underutilized, or misaligned with how real B2B buying decisions were made.
Through deep, hands-on experience with B2B sales and marketing teams, we learned that B2B isn’t broken, it’s complex. Decisions involve multiple stakeholders, long cycles, trust, and timing. Simply applying B2C-style digital tactics was never going to work.
Novantice emerged by bringing together the right mix of technology, marketing, sales strategy, customer experience, and now AI, to create a robust, intelligent system designed specifically for how B2B buying actually works, delivering clarity, confidence, and measurable revenue impact.
At Novantice, we don’t believe growth comes from doing more, we believe it comes from doing what matters, intentionally. This philosophy is what allows ABM and ABX to work at scale without losing relevance, ensuring focus, coordination, and impact even as programs grow.
At Novantice, culture shapes how we think and operate every day.
In a complex B2B environment, we prioritize clarity, disciplined thinking,
and continuous learning to drive meaningful outcomes.
We value clarity over complexity, insight over noise, and progress over perfection. Our teams are encouraged to ask hard questions, challenge assumptions, and test ideas in real-world scenarios, continually refining how ABM and ABX are designed and executed as buying behavior evolves.
B2B buying is becoming more complex, not less. Buying groups are expanding, journeys are fragmenting across channels, and expectations for relevance and experience continue to rise.
Novantice is building for that future, one where growth depends on coordination, precision, and experience, not volume or isolated activity. We are continuously refining how ABM and ABX work together as a system, ensuring they remain relevant as technology, behavior, and markets evolve.
If you believe ABM and ABX should be more than campaigns,
If you believe they should shape how revenue actually moves,
you’re already thinking like us.
We collaborate with a trusted ecosystem of technology, data, and platform partners to strengthen ABM and ABX execution across the revenue lifecycle.
Novantice is led by practitioners with years of experience across B2B technology and services. Our leadership team brings deep experience across technology, marketing, sales, operations, and growth.
Together, we combine strategic thinking with execution discipline to move accounts, and businesses, forward.
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Deependra is a Techie turned marketing and growth leader, with over 20 years of experience in senior B2B leadership roles.
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Victoria is a technology professional with 18+ years of deep QA expertise gained at multinational tech companies, bringing extensive experience across operations and management.
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Srijana is a customer service professional turned marketing leader, with over 20 years of experience and deep expertise in ABM strategy, team management and service delivery.
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Pranjal is a technology professional turned sales and marketing leader, with over 20 years of experience and deep expertise in ABM strategy and client coordination.
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Start a thoughtful conversation about building focused, experience-led revenue growth that moves the right accounts forward.
HQ: Bangalore
Novantice Solutions Pvt. Ltd.
#17, 7th Main Road,
II stage, Indiranagar,
Bangalore, KA 560038
Call
+91 (886) 133 4403
+91 (809) 579 6238
Email
deependra@novantice.com
career@novantice.com