Novantice’s ABX as a Service ensures that once an account shows intent, every interaction across marketing, sales, and customer-facing teams feels connected, relevant, and purposeful.
ABX is where engagement turns into momentum, and momentum turns into revenue.

Modern buyers don’t move in straight lines. Decisions are made by multiple stakeholders, across multiple channels, often at different times.
ABX focuses on designing and orchestrating experiences at the buying-group level, ensuring consistency across touchpoints and eliminating friction that causes deals to stall.
With ABX as a Service, Novantice helps teams move from isolated campaigns to cohesive, experience-led account journeys.

ABX as a Service is built for B2B organizations that have already embraced ABM but want to solve the harder problem, moving buying groups from interest to decision.
It’s for teams that recognize that stalled deals are rarely a targeting problem, but an experience and orchestration problem.
Accounts show intent and engagement, but opportunities slow down due to disconnected touchpoints and inconsistent follow-through.
Go beyond awareness to influence multiple stakeholders with role-specific experiences that reduce risk and build confidence.
Improve conversion value and deal velocity by improving and orchestrating experience quality, not by adding more leads or touchpoints.
Deliver consistent, connected experiences regardless of geography, function, or execution channel.
ABX as a Service ensures your most valuable accounts don’t lose momentum due to disconnected experiences. When ABM identifies the opportunity, ABX ensures it converts.


HQ: Bangalore
Novantice Solutions Pvt. Ltd.
#17, 7th Main Road,
II stage, Indiranagar,
Bangalore, KA 560038
Call
+91 (886) 133 4403
+91 (809) 579 6238
Email
deependra@novantice.com
career@novantice.com