Orchestrate Experiences that Move Buying Groups Forward

ABM gets accounts in motion.
ABX keeps them moving.

Novantice’s ABX as a Service ensures that once an account shows intent, every interaction across marketing, sales, and customer-facing teams feels connected, relevant, and purposeful.

ABX is where engagement turns into momentum, and momentum turns into revenue.

What ABX as a Service Means at Novantice

Modern buyers don’t move in straight lines. Decisions are made by multiple stakeholders, across multiple channels, often at different times.

ABX focuses on designing and orchestrating experiences at the buying-group level, ensuring consistency across touchpoints and eliminating friction that causes deals to stall.

With ABX as a Service, Novantice helps teams move from isolated campaigns to cohesive, experience-led account journeys.

Buying Group Intelligence & Journey Design

We identify key personas within each account and design experience flows aligned to their roles, concerns, and decision stages, ensuring relevance at every interaction.

Experience Orchestration Across Channels

We synchronize email, LinkedIn, paid media, content, events, web journeys, webinars and sales interactions, ensuring accounts receive the right experience at the right time.

Hyper Personalization & Sniper Targeting at Scale

Using multi-source intent signals, behaviour, technographic and engagement data, we personalize messaging and content dynamically while maintaining execution scalability.

Sales Enablement & Experience Analysis

Sales teams are equipped with contextual insights, talking points, and next-best actions, while engagement and deal velocity are continuously measured and optimized.

The Novantice Account Based Experience (ABX) Operating Model

Who ABX as a Service Is Built For

Teams Looking to Turn Engagement into Deal Momentum

ABX as a Service is built for B2B organizations that have already embraced ABM but want to solve the harder problem, moving buying groups from interest to decision.

It’s for teams that recognize that stalled deals are rarely a targeting problem, but an experience and orchestration problem.

Struggle with deal momentum despite strong ABM signals

Accounts show intent and engagement, but opportunities slow down due to disconnected touchpoints and inconsistent follow-through.

Need deeper buying group activation

Go beyond awareness to influence multiple stakeholders with role-specific experiences that reduce risk and build confidence.

Want consistently higher win rates without increasing volume

Improve conversion value and deal velocity by improving and orchestrating experience quality, not by adding more leads or touchpoints.

Operate across teams, regions, or channels

Deliver consistent, connected experiences regardless of geography, function, or execution channel.

Turn Engagement into Momentum

ABX as a Service ensures your most valuable accounts don’t lose momentum due to disconnected experiences. When ABM identifies the opportunity, ABX ensures it converts.

HQ: Bangalore

Novantice Solutions Pvt. Ltd.
#17, 7th Main Road,
II stage, Indiranagar,
Bangalore, KA 560038

Call
+91 (886) 133 4403
+91 (809) 579 6238

Email
deependra@novantice.com
career@novantice.com