Modern B2B buyers engage across channels, stakeholders, and timelines, long before sales enters the picture. When execution is disconnected, momentum slows and decisions stall.
Multi-Platform Orchestration at Novantice aligns marketing, sales, and revenue teams around a single, intentional account journey. We design coordinated, timely engagement across channels, focused on precision, not presence, so every interaction builds on the last and moves accounts forward with clarity instead of noise.
In complex B2B buying journeys, disconnected channels create confusion, poor timing, and missed opportunities. Multi-Platform Orchestration brings structure and continuity, turning scattered activity into confidence and sustained forward momentum across the account journey.
Engagement is sequenced intentionally, allowing interest and understanding to build over time rather than appearing random. Each interaction prepares the ground for the next, creating natural momentum.
Marketing insights and sales actions are connected, ensuring outreach happens with context, relevance, and precise timing. Both teams operate from shared signals, priorities, and account-level understanding.
Buyers experience one cohesive journey across channels, not fragmented touchpoints that dilute clarity or trust. Every interaction feels connected, intentional, and purposeful across the entire buying process.
Intent and engagement signals are interpreted correctly, guiding teams on when to engage, pause, or accelerate next steps. Execution is driven by real buying readiness, not assumptions or volume.
Our orchestration approach begins with deep buying-group intelligence. We study how stakeholders within target accounts research solutions, interact across channels, and signal readiness or hesitation at different stages of the journey. These insights allow us to understand not just who to engage, but how and when engagement should occur to support confident decision-making.
From there, we align channels around a shared account narrative and design engagement sequences that guide buying groups forward, without overwhelming them. Every channel is given a clear role, timing, and purpose within the broader journey. Marketing and sales actions are built together, not in silos, ensuring that when sales engages, accounts already have context, familiarity, and momentum. Outreach feels informed, natural, and well-timed, never premature or disconnected.
Multi-Platform Orchestration is the execution layer that brings both ABM and ABX to life. ABM defines where to focus by identifying and prioritizing the accounts and buying groups that matter most. ABX defines how the experience should feel, shaping interactions that build trust, relevance, and confidence across the journey.
Orchestration ensures these two strategies operate as one cohesive system. It delivers consistent experiences across channels and teams, turning account focus into lived experience and translating intent signals into coordinated, revenue-driving action. This is where strategy becomes execution and execution becomes momentum.
When Multi-Platform Orchestration is executed effectively, revenue teams gain more than alignment, they gain control over momentum. Instead of reacting to fragmented engagement or chasing isolated signals, teams operate with a clear understanding of account readiness, buying-group progression, and overall deal health.
This clarity enables more proactive decision-making across marketing, sales, and RevOps. Execution becomes intentional rather than reactive, interventions happen at the right moments, and revenue movement becomes measurable, predictable, and easier to influence across the entire funnel.
Buying groups experience clear, connected journeys that reduce uncertainty and align stakeholders to decisions.
Opportunities move forward with fewer stalls, less friction, and stronger momentum across stages.
Sales teams engage with precise timing and relevance, supported by shared context and actionable insight.
Revenue teams gain clear visibility into account progression, deal momentum, and intervention points.
HQ: Bangalore
Novantice Solutions Pvt. Ltd.
#17, 2nd floor, 7th Main Road,
II stage, Indiranagar,
Bangalore, KA 560038
Call
+91 (886) 133 4403
+91 (809) 579 6238
Email
deependra@novantice.com
career@novantice.com